{"id":13,"date":"2026-10-12T16:40:58","date_gmt":"2026-10-12T11:10:58","guid":{"rendered":"http:\/\/147.93.18.109\/portfolio\/?page_id=13"},"modified":"2026-10-12T16:40:58","modified_gmt":"2026-10-12T11:10:58","slug":"serein","status":"publish","type":"page","link":"http:\/\/147.93.18.109\/portfolio\/serein\/","title":{"rendered":"Serein Atelier \u2014 case study"},"content":{"rendered":"

01 \/ Independent concept project<\/p>

Serein Atelier.
Clothing, with
you in mind.<\/em><\/h1>

A fictional bespoke clothing label, brought to life as a fully working WordPress commerce demonstration.<\/p>Visit the working store \u2197<\/a><\/div>

Focus<\/p>Brand direction & e-commerce<\/div>

Platform<\/p>WordPress & WooCommerce<\/div>

Approach<\/p>Original custom theme<\/div>

Project type<\/p>Independent portfolio concept<\/div><\/div><\/div>

serein\u2733<\/div>
\"Serein

Clothing, with
you in mind.<\/em><\/h3><\/div><\/div><\/div>

The idea.<\/h2>

Build a clothing store that feels as personal as the clothes it imagines. The visual language draws on independent fashion editorials: natural light, restrained colour, confident serif typography and space to let the garments speak.<\/p>

Serein sells three concept pieces: an ivory linen blazer, a cacao linen dress, and a rose poplin shirt. Each supports standard sizing and a made-to-measure option.<\/p><\/div><\/section>

The experience.<\/h2>

Browse the collection, choose a size, or enter personal measurements. The shopping bag carries those choices through shipping, discounts and a clearly labelled demonstration checkout.<\/p>

Bespoke and contact forms save enquiries to a private WordPress inbox. Newsletter submissions are stored locally. No payment is collected, no email is sent and no orders are fulfilled.<\/p><\/div><\/section>

The build.<\/h2>

A reusable parent theme handles typography, navigation, responsive layouts and WooCommerce styling. A child theme provides the Serein identity. A small custom plugin handles enquiry validation, order measurements and a demonstration payment gateway.<\/p>

Products, pages, menus, images and orders live in WordPress, rather than being fixed into a static page. The store and this portfolio run as separate WordPress installations and databases on a Hostinger VM.<\/p>

All imagery is original AI-generated concept imagery. This project makes no claim of being real commissioned client work.<\/p><\/div><\/section>Explore Serein for yourself \u2197<\/a>","protected":false},"excerpt":{"rendered":"

01 \/ Independent concept project Serein Atelier.Clothing, withyou in mind. A fictional bespoke clothing label, brought to life as a fully working WordPress commerce demonstration. Visit the working store \u2197 Focus Brand direction & e-commerce Platform WordPress & WooCommerce Approach Original custom theme Project type Independent portfolio concept serein\u2733 Clothing, withyou in mind. The idea. […]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/147.93.18.109\/portfolio\/wp-json\/wp\/v2\/pages\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/147.93.18.109\/portfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/147.93.18.109\/portfolio\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"http:\/\/147.93.18.109\/portfolio\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":0,"href":"http:\/\/147.93.18.109\/portfolio\/wp-json\/wp\/v2\/pages\/13\/revisions"}],"wp:attachment":[{"href":"http:\/\/147.93.18.109\/portfolio\/wp-json\/wp\/v2\/media?parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}